During a press conference at Jones AT&T Stadium on Tuesday, October 29th, Texas Tech announced a new marketing partnership with United Supermarkets.

United Supermarkets has been named the Official Supermarket of Red Raider Athletics, as well as the Texas Tech Alumni Association.

This new partnership continues a long relationship that's existed between the school and United Supermarkets.

United provided Texas Tech with a $10 million investment that boosted fundraising efforts for the United Spirit Arena back in 1996. The original naming right agreement was extended by 10 years in 2014 as part of a $9.45 million deal. That was when the arena's name was changed to the United Supermarkets Arena.

United Supermarkets has also provided more than $5 million in scholarship endowments to Texas Tech and the Texas Tech Health Sciences Center, according to a TTU press release.

Texas Tech Director of Athletics Kirby Hocutt had this to say about the new deal:

United Supermarkets has been a longtime supporter of Texas Tech, and we are excited to enter into a great marketing partnership with such an outstanding organization. [...] When Texas Tech needed the financial backing to build a state-of-the-art basketball arena, United Supermarkets was there to provide the necessary support. We appreciate United for stepping up again for Texas Tech Athletics with this new level of commitment.


More From Lonestar 99-5 FM