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Broadway Festivals will no longer produce Lubbock's Fourth On Broadway, leaving room for a new organizer to take the reins.

Discover how Santa Claus embarks on his global gift-giving mission, with NORAD tracking his every move since 1948.

Discover the challenges and decisions college football players face, including transfers and financial opportunities, in a world of toxic fan behavior.

Lubbock, Texas lacks entertainment options beyond sports and short-lived restaurants, contributing to its dull reputation.

Rock fans in Lubbock rejoice as Breaking Benjamin and Staind gear up for a concert at United Supermarkets Arena!

Get ready for the Liberty Bowl clash between Texas Tech and Arkansas! Find out why experts are divided on the outcome.

Lubbock, Texas's BBQ evolution: From overlooked to top destination. Local joints gaining well-deserved recognition in the industry.

Get the scoop on the upcoming Liberty Bowl clash between Texas Tech and Arkansas and the growing trend of player opt-outs.

Explore the risks and rewards for college athletes deciding to play in bowl games.

Discover the favorite sayings Texans use when they break wind in a hilarious survey inspired by an incident with fried mushrooms.

Explore the anticipation for the return of the Snack Wrap in 2025, a tortilla delight for fast-food enthusiasts and Texan foodies alike.

Discover the emotional toll of school closures in Lubbock, as families express heartbreak over the decision-making process.