It looks like Jerrod Niemann is debuting more than just great hits as his new 'High Noon' album rolls out!

Niemann has unveiled a new nonprofit organization focused on giving back to the music community. Free The Music USA (FTMUSA) announced its launch on March 31 with the mission of collecting used instruments and giving them to children in need. It's born out of Niemann's long-held belief that every child deserves the opportunity to explore music within themselves.

“Jerrod's passion for helping people is just as strong as his passion for creating great music." Says FTMUSA board member, Shannon Shryne. "Free the Music USA will harness that philanthropic energy and truly make a difference in so many ways. The possibilities are extraordinary and we’re excited to get started!"

In one of their first acts of goodwill, Free The Music USA is partnering up with Songs for Sound, a Nashville-based charity dedicated to the deaf community through raising awareness and providing resources for cochlear implants and rehabilitation. The two nonprofits are teaming up to give three recipients of cochlear implants an unforgettable trip to Las Vegas, where they will get to meet Niemann and hear him perform at the Second Annual ACM Party for a Cause Festival in conjunction with the ACM Awards.

Niemann is obviously drawing on his passion for music in this new endeavor ... but he's putting his passion for bull riding towards the worthy cause as well! In January, the country hitmaker became a stock contractor with Back Seat Buckers -- the official bull ownership program of the Professional Bull Riders organization -- and he bought his first bull in March. Now, as part of fundraising efforts for FTMUSA, he's donating any money his bull -- aptly named 'High Noon' in celebration of his new record -- wins in 2014 ... and that's no small number. The winning Buck Seat Buckers bull could win over $100,000!

With the launch of Free The Music USA, Niemann is closing out a huge month. 'High Noon,' which is his fifth studio album, was unleashed on March 25 to stellar reviews and the record's first single 'Drink to That All Night' hit No. 3 on Billboard's Country Airplay charts.

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