One of the most iconic faces to have come to the big screen, and little screen, has made a dramatic change.

Jason Momoa shaved his beard in a YouTube video to bring awareness to the effects of pollution and to offer a solution to "clean up our oceans and our land." Momoa goes on to ask that viewers to join him on this journey as he shaves his beard completely off.

Watch the moment below:

We aren't sure if that means that he wants everyone to shave their beards or start cleaning up trash around the planet, because it's just really, really weird to see this face without the beard. That may distract from the message, or maybe it's a brilliant marketing plan because it does have everyone talking!