Texas Tech’s Newest Sponsor Brings the Energy

Things have been changing in Lubbock over the last two years in regards to the energy in the city. First, Lubbock changed its ways by converting to the ERCOT grid and will begin to let Lubbock citizens choose their own energy providers. Then, Texas Tech traded a coach with moderate energy to the most energetic coach in the Big 12 and maybe the entire country.

To reflect those changes in energy and in a great marketing move for a particular energy company, Texas Tech Athletics will partner with Texas electricity provider Reliant.

“Across Texas, Reliant is known as a leading electricity provider committed to powering and supporting people and communities,” Elizabeth Killinger the president of Reliant told TexasTech.com. “As the people of Lubbock prepare to enter a new era of choosing who provides their electricity, we’re excited to begin serving them while forging new local ties and deepening existing partnerships like we have with Texas Tech. We are thrilled to team up with a beloved local institution and share in the excitement of Red Raider Nation for years to come.”

The Reliant deal with Texas Tech is described as a multi-year partnership and will involve the basketball programs as well as football and baseball. The big draw early it seems will be Reliant 'powering' gameday activities at Raider Alley and Jones AT&T Stadium.

“Reliant is a fantastic partner for Texas Tech Athletics, and we’re thrilled to name them our exclusive energy partner,” said Kirby Hocutt said via TexasTech.com. “As we gear up for the start of the season, we’re incredibly grateful for Reliant’s support and look forward to welcoming them to the Red Raider family.”

The move is brilliant for Reliant with a year's head start on the flip to the new style of getting your electricity covered in Lubbock beginning in 2023. If I can't use Joey McGuire to power my apartment I might as well look into Reliant.