So Now Hamburgers Are Pancakes? I Am So Confused Right Now!

First it was a change from IHOP to IHOB (B for Burgers.)

But now it looks like IHOP has decided that Burgers are really Pancakes.

So it looks like IHOP is sticking to pancakes, but calling their new burgers Pancakes as well. Is this just another cute publicity ploy or are they serious about this?

Lubbock locations are getting these new "pancakes" so go out and enjoy a steak burger, ummm steak pancake!