Aloft Hotel is a fresh and exciting new hotel concept set to open soon here in Lubbock according to Lubbock in the Loop.

A visit to the site, that will be located behind the Nike Store at West End Plaza, found construction is still very much in progress

There's nothing else in Lubbock quite like what this hotel will offer, according to the Aloft website. We can look forward to a modern, sleek and upscale space for socializing, as well as beautiful loft-style rooms:

Coming soon to Lubbock, Texas, our loft-style guestrooms, W XYZ® bar, Re:fuel cafe, and industrial design elements set this Aloft hotel apart for today’s modern traveler. Vibrant social atmosphere and modern architecture at an accessible price point.

The address for the new Aloft Hotel is 2901 Iola Avenue in Lubbock.

We're definitely excited to see the completion of this ambitious project. Welcome to Lubbock, Aloft!