Soft Surroundings is well known across the country but this location, set to open Friday morning (May 24th) in Lubbock's Kingsgate Center, is the first in West Texas according to their press release. You may be wondering what this new store is all about.

I did a little research and found some beautiful details on their website. Then, I headed over to see what it looked like. Gardeners were busy out front, and a sign posted at the front door said they were opening soon.

The window displays were impressive. You can see some of the beautiful layout in the photo above. When doors open on Friday we'll have an opportunity to explore the store.

Here's a little of what they shared in their press release:

We can’t wait to spread our mission of helping women to #LiveSoft and take time out for themselves to the women of West Texas! Our women’s lifestyle brand of apparel, beauty, gift and home products continues to expand in our stores across the country.  Our stores offer a unique experience that you won’t find anywhere else! We design most of our apparel and home products in-house and are known for our globally inspired designs and extremely soft fabrics. Our beauty area is also an easy to navigate one-stop-shop for high-end skincare and makeup lines. We even offer complimentary skincare consultations and makeovers in addition to regular beauty events.

It's exciting to hear how much they will offer in store. You can follow this link to their website for more information.

The brand new Soft Surroundings in Lubbock is set to open Friday morning at 10 a.m. at 8201 Quaker Avenue, Unit 116, in the Kingsgate Center (the Southwest corner of 82nd and Quaker).

A great big West Texas welcome to Soft Surroundings.