Jimmy Dean is a very important person around these parts, and to celebrate his 95th birthday they're going out with a bang.

Not only will country music legend Asleep at the Wheel and the legendary Bob Wills' Texas Playboys under the direction of Jason Roberts but there will be lots of activities as well.

"While the Jimmy Dean Music and Arts Festival is not held on his birthday, it is a celebration of this hometown entertainer and entrepreneur’s legacy in country music and business," said Gary Vaughn, who serves as marketing director for the festival. "That's why we're taking things up a notch this year with chart-topping musical guests, an indoor venue for the arts and crafts festival."

While the concert kicks off the two-day festival on Sept. 16th, things really get going the following day with arts and crafts vendors, food trucks, more music and lots of fun for the whole family. Admission is free for most activities taking place from 10 a.m. to 4 p.m., Sept.16th, inside Laney Activities Center on Wayland’s Plainview campus. Up to 50 arts and craft vendors are expected.

"Our celebration will be like the man we remember — bigger than life," Vaughn said. "There is going to be something for everyone as we celebrate a man from Plainview who was instrumental in helping many musicians get started in the 50s and 60s."

The event takes place at Wayland Baptist University's Plainview campus. Advance tickets for the tribute show are $40 and are now on sale. Purchase tickets at JimmyDeanMuseum.com.

Here is the lineup:

September 16, 2023
Jimmy Dean Museum: 10:00 AM - 4:00 PM, FreeAdmission
Plainview Lions Club Hamburger Cookout Dinner: 4:30 PM - 6:00 PM
Asleep at the Wheel Concert. 7:00 PMBuy tickets here

For any questions or if you need assistance call (806) 291-3549.

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