This may just be an advertisement for a Turkish call center. But the video at the heart of it will melt your heart. Grab a tissue or four.

In Istanbul, Turkey, Muaharrem is deaf. So his sister, Ozlem, teamed up with Samsung and a video crew to give Muaharrem one amazing day.

Samsung was launching a new call center in Turkey for the hearing impaired. To get their point across they spent a month teaching the entire town that Muaharrem lives in sign language. This video is the end result that was a complete shock to the young man.

People can be beautiful sometimes, you know.

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