You have have seen people use a hip flask so they can be discreet about drinking their favorite beverage, be it beer, wine or booze at a concert or sporting event. Now comes the ultimate.

It's called the "Freedom Flask". It straps over your underwear and has a heavy duty vinyl bag. It large enough to hold a fifth of alcohol.

Now, the crotch of one's pants becomes the dispenser. Yeah, you get the idea.

Of course the "Freedom Flask" was dreamed up by graduate student at the University of Georgia. He came up with the idea after getting tired of trying to sneak beer into sporting events.