Early tests that scientists have done on a special gum to help people shed pounds are looking very positive. And we may see the gum prescriptions coming soon. The gum contains a hormone called human PYY which regulates appetite and energy and is released into the bloodstream when you eat or exercise. Results of the study done by University of Syracuse chemist, Robert Doyle, in November's Journal of Medicinal Chemistry, show that obese people have less of this hormone than the non-obese. And about four hours after chewing the gum the hormone begins to kick in and decrease appetites as user approach their next meal.
Now, wonder what marketers will call this new product? "Skinny-licious"? "Chews-2-lose?" Got any ideas?