Keith Urban is out with a new fragrance for men. It's called "Phoenix!" and Urban tells "Women's Wear Daily" magazine that he's always loved symbolism and mythology. He adds, "...the symbolism of the phoenix being something that succumbs to the challenges and burns in the fire, but then is resurrected from the ashes and rises up even stronger than before."

He says the scent is not too rugged and not too soft, "The last thing I want to make a man do is, when someone asks him what he's wearing, is for that poor man to say, 'I'm wearing Keith Urban'. That just seems really awkward to me. I wanted to allow a man the dignity to respond with something that is a little more appropriate."

Phoenix! is available now for pre-order on Keith's website. Here's one of my favorite Keith Urban songs.