South by Southwest, the annual music, film and media festival in Austin, Texas, is adding another star to its roster of impressive talent set to appear at the 2017 event. Garth Brooks will present one of the music keynote addresses during a conference on Friday, March 17.

The superstar will join Vice President of Amazon Music Steve Boom for the conversation. Brooks has partnered exclusively with Amazon Music Unlimited, where all of his music, past and present, is available for streaming in one location. Launched on Christmas Eve in 2016, fans are now able to stream all of Brooks' music from his more than two-decade career, including his latest album, Gunslinger, exclusively on the site. Amazon Music Unlimited is also the official sponsor of Brooks' 2017 world tour. Garth Brooks tickets have proven to be some of the most popular of the last several years, as he has consistently sold out multiple nights in the touring markets he plays.

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Brooks joins a list of prominent previously announced keynote speakers at the 2017 South by Southwest festival including Nile Rodgers, producer and co-founder of the band Chic, Zane Lowe of Apple's Beats 1 worldwide radio station, Google tech researcher Yasmin Green and more. Other featured speakers on the docket include musicians T.I. and Mike Posner, actresses Sophie Turner and Maisie Williams of Game of Thrones, Jenny Slate, Gabourey Sidibe, actors Nick Offerman and Fred Armisen and several more. The 2017 festival takes place March 10-19 in Austin.

The country star recently celebrated another career highlight with the announcement from wife Trisha Yearwood that Brooks has sold his five millionth ticket on the Garth Brooks World Tour. The tour takes the country giant across the U.S. throughout 2017.

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