Raider Red made his debut in 1971 supporting Texas Tech Football and all other sports at the university. Raider Red was created by cartoonist Dirk West.
Texas Tech will be advertising the university during Chiefs games at GEHA Field at Arrowhead Stadium, and during the Chiefs radio broadcasts throughout the U.S.
Texas Tech and Cincinnati already have a connection, due to former football coach Tommy Tuberville, and that connection should be used to name their new rivalry games.